Gross Rent Multiplier (GRM): The Fastest Way to Screen a Deal
February 19, 20252 min read

Gross Rent Multiplier (GRM): The Fastest Way to Screen a Deal

RentalIntel Team
Real Estate Investment Experts

Ever wonder if a property is priced too high?
GRM gives you a fast reality check.


The Formula

GRM=Property PriceAnnual Gross Rental Income\text{GRM} = \frac{\text{Property Price}}{\text{Annual Gross Rental Income}}

Where:

  • Property Price = What you're paying for the property
  • Gross Rental Income = Total rent collected per year

Real-Life Example

Property Numbers

MetricAmount
Property Price$240,000
Monthly Rent$2,000
Annual Gross Rent$24,000

GRM Calculation

GRM=$240,000$24,000=10\text{GRM} = \frac{\$240,000}{\$24,000} = 10

What Does a GRM of 10 Mean?

  • Lower GRM = Better deal (faster payback time)
  • Higher GRM = Slower returns (or overpriced property)

When GRM Matters (and When It Doesn’t)

Great for quick deal analysis
Easier to use than Cap Rate
Ignores expenses, vacancies, and financing
Only useful when comparing similar properties

Pro Tips

  • Compare GRM across neighborhoods (market averages matter).
  • Lower GRM is better, but balance it with other metrics.
  • Use GRM for screening deals, but check NOI and Cap Rate for deeper analysis.

The Bottom Line

GRM is a quick shortcut—but don’t rely on it alone.
Use it to filter bad deals fast, then dig deeper with other metrics.

What’s the average GRM in your city? Share below!